Why was Pete Sheppard fired? Entercomm Communications, the owner of WEEI and Sheppard’s show, said it was due to “challenging economic times”.

Entercomm Communications released an official statement on Pete Sheppard’s final sports flash. Surprisingly, it was due to “challenging economic times”.

Statement Regarding Pete Sheppard from Entercom New England Vice President and Market Manager Julie Kahn and Vice President of AM Programming Jason Wolfe
“As we continue to operate in challenging economic times, it is with regret that we announce today that we have eliminated Pete Sheppard’s position as sports anchor on the Big Show. We’d like to thank Pete for his outstanding work with WEEI over the last ten years. He played a major role in our growth, and helped “The Big Show” become one of the top radio shows in the country. We wish Pete the best of luck in his future endeavors and remain extremely grateful for all his contributions over the past decade.”

Even though Entercommed fired Sheppard, they thanked him for his contributions because Pete Sheppard had been working in WEEI since 1994.

WEEI is the flagship station of the WEEI Red Sox Radio Network. It is also the flagship station of the Boston Celtics.